Genre is often thought to be restrcited within certain boundaries which makes unable to change," Once you've seen one, you've seen them all. However, there is always both repetition and difference at play in genre products. Genre describes way in which companies producing the media goods group and sell thier goods through expectations.
genre theory: Neale - 1980 " a regulated variety"
Genre theory is to do with a circulation of expectations between industries, media texts and audiences. This leads to a " regulated variety."
Hartley - 1999
A contract between the producer and audience which," disciplines' choices and reduces desires.
Genre as idealogical?
The genre film offers a lesson in how to act within society and how to deal with current problems and anxieties. But it does no offer neutral ways of dealing with social problems; instead it prescribes a preffered set of values.
No comments:
Post a Comment