Tuesday, 5 February 2013

Explain how you used, developed or challenged real media conventions in your productions

Over the course of studying media, i have produced two main products. These are the foundation portfolio consisting of my thriller opening and my advanced portfolio with my music video. In planning, researching and producing these products, i have used, developed and challenged real media conventions.

Firstly, one of  my main conventions of a thriller is suspense and tension. In our opening when our antagonist realises that the policeman is entering the flats where he lives, i used quick and fast parallel edits between the policeman entering and the antagonist panicing inside his room. I think a parralel edit really emphasises the tension building in a movie also the escalating storyline and i think i used it very effectively in this situation. Moreover, another convention is the suspense and tension like soundtrack. I had found a soundtrack with the right characteristics to fit in with this genre which consisted of soth sounds with it gradually building in volume and texture. I used this throughout the opening and i manipulated the track so that when the track starts to escalate is the exact point in the opening when the tension starts to build i.e when the police officer enters the flat. I feel that i have succesfully used this soundtrack to depict real media products.


Secondly, i challenged a convention by not showing the antagonist. Usually both antagonist and protagonist are shown in the opening, in my opening, i just show the prtagonist. The police officer is just a minor character who further enhances the role of the protagonist. In addition, at the end of the opening i ended it as an enigma or cliffhanger. The audience is in deep thought as the whether the police officer has been after someone else or if he has been killed by the protagonist. The laugh at the end really makes them think as to what really has happended.

In AS media, i have stuck to typical conventions but i think i can do much better by including more representations of the genre and making more use of what i have.


In conjunction, in my advanced portfolio, i created an indie rock music video. The main conventions for this are mise - en scene, lip syncing, fast paced editing and intertextuality etc.

One successfull convention i used was mise - en - scene. The conventions said the artist is usually dressed very casual smart, with scruffy hair and usually has a live band in the video. Although i did not include a live band in my video, i included everything else. When looking at this convention in particular, you can clearly see in my video that i have followed the mise - en  - scene in terms of the artist. Another convention comes from Andrew Goodwin. He states that there should be a relationship between visuals and lyrics, i acknowledged this and used it in my video. When we hear the lyric, " head might explode," at the same time i had put an effect on the visuals called "earthquake" which would shake the shot as if an earthquake was occurring which made it look like " his head might explode." I think i have incorporated this convention well by the use of effects and editing.

Following on, i included numerous close ups of my artist which is really right up there in terms of real music video media conventions. I has close ups of his face, body parts etc and also used various types of shots for example, tracking, panning and canted angled shots to really make my video interesting. In indie rock music videos generally, a canted angle is rarely seen, i feel that i have developed this by adding in a canted angle and also used other various shots to represent real media products.


In conclusion, from AS to A2 media, i know that my skills have definitely improved in terms of incorporating real media conventions into my work, especially in my advanced portfolio which is expected as you have had experience in the previous year and now know exactly what should be included.

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